Prime Casual Wear

Design and Product Development * Designs are inspired by Armenian culture, history, music (Arno Babajanyan, Komitas), and nature (Mount Aragats, Vayots Dzor mountains). * Products include graphic t-shirts and hoodies with unique Armenian themes. * Custom design services are offered for brands and designers. Textile and Material Sourcing * Fabric sourcing is part of the services offered by their factory, Digitex. * Products like the Komitas t-shirt are made from 100% cotton. Manufacturing and Production * Own factory, Digitex, has been producing casual wear since 2012. * Offers full production under one roof, including professional wholesale production. * Produces sizes from European 2XS to 3XL. * Specializes in screen and digital printing. Quality Control and Craftsmanship * Professional precision in wholesale production. Supply Chain and Logistics * Offers local and international shipping. Wholesale and Retail * Produces for leading Armenian brands and emerging designers. * Wholesale production services are available. * Has physical stores in Yerevan (Abovyan St. 20, Abovyan 38/4 near Yeritasardakan metro). E-commerce and Digital Retail * Operates an online store (primecasualwear.com). Marketing and Merchandising * Emphasizes being an "ambassador of the Armenian lifestyle" through their clothing. * Focuses on storytelling through designs inspired by Armenian heritage. Brand Identity and Storytelling * Mission: "To inspire and empow...