Kiabi

Design and Product Development - Kiabi's primary mission is to make fashion accessible to all families, offering European clothing for women, men, girls, boys, and babies. - The brand also features 'Kiabi HOME' products. Sustainability and Ethical Sourcing - The company has a focus on 'Acts For a Better World', indicating a commitment to sustainable and ethical practices. Wholesale and Retail - Kiabi operates physical stores in Armenia. - 'BD RETAIL GROUP' LLC is the exclusive partner for operating under the KIABI brand in Armenia, specializing in the sale of European clothing for men and women since 1993. E-commerce and Digital Retail - Kiabi has an active online store: kiabi.am. Marketing and Merchandising - The brand offers a newsletter to keep customers informed about the latest trends, news, and special offers. Brand Identity and Storytelling - Kiabi positions itself as a 'Partner in your purchasing power', striving to make fashion affordable. - The slogan 'Kiabi grows up with you' suggests a long-term relationship with customers and their families. Pricing and Business Models - The mission of making 'fashion accessible to all families' implies an affordable pricing strategy. Intellectual Property and Design Rights - 'BD RETAIL GROUP' LLC holds the exclusive rights to operate under the KIABI brand in Armenia, granted by Kiabi International Development company. Customer Experience - Kiabi offers a loyalty program, providing customers with a free loyalty card. - Th...