HENDERSON

Design and Product Development - HENDERSON offers a wide catalog of stylish and high-quality clothing for men of all sizes, including suits, shirts, polos, t-shirts, jeans, shorts, knitwear, outerwear, blazers, vests, classic and casual trousers, and pajamas. - They also provide custom tailoring services (HENDERSON Su Misura) for personalized apparel. Quality Control and Craftsmanship - The brand focuses on delivering high-quality apparel, backed by a 24-month quality guarantee as part of their Privilege Club. Supply Chain and Logistics - Offers free delivery via courier or to over 30,000 pickup points, as well as in-store pickup options. - Delivery is available across Moscow, all of Russia, and Armenia. Wholesale and Retail - Operates as an online store with physical salons/stores for in-person shopping and order pickup. E-commerce and Digital Retail - Features an online store for convenient shopping, complemented by an online stylist service and digital gift cards. Marketing and Merchandising - Regular promotions and sales are offered, alongside new collection announcements and brand collaborations showcased through 'Friends of the brand' and HENDERSON TV. - They encourage newsletter subscriptions for updates on new collections. Brand Identity and Storytelling - Shares its mission, history, and collaborations with brand ambassadors and partners like the 'Virtuosos of Moscow' chamber orchestra and the Russian Ice Hockey Federation. Consumer Trends and Forecasting - Pr...